Integrated Marketing · Sponsorship & Experiential · AI-Enabled Strategy
I build B2B campaigns that put brands on the biggest stages in the world — from the Las Vegas Sphere to the NASCAR grid — and turn attention into pipeline.
Senior Manager, Marketing Activation
Owner of B2B channel strategy across paid social, programmatic, display, and experiential. Leads sports sponsorship activation strategy for the NHL and NASCAR, marketing for enterprise verticals including manufacturing and distribution, and Public Sector marketing spanning Federal and Verizon Frontline — plus channel activation for an AI agent partnership launch.
Selected Creative
Digital Merchandising — Loyalty & Travel
Drove digital merchandising strategy for one of the world's largest loyalty programs, leading a three-person team across operations and campaign management to grow membership at scale — with marquee moments including Marriott Bonvoy's Taylor Swift | The Eras Tour touring sponsorship and the MGM Resorts portfolio partnership.
Selected Creative
Digital Experience — Financial Services
Sharpened digital experience and content strategy inside two of the most regulated, detail-obsessed categories in marketing — where precision, compliance, and clarity are the price of entry.
Account Management — ExxonMobil
Agency-side foundations on a flagship global account: integrated campaign delivery, client leadership, and a retention program that proved marketing could move loyalty numbers, not just impressions.
Selected Creative
Public Sector · Experiential
Activation strategy for Verizon Frontline at the most talked-about venue in live entertainment — tiered strategic windows, earned media moments, and a month-long narrative arc around a marquee takeover.
Motorsport · Partnership
B2B channel activation around Team Penske and Joey Logano — translating race-day equity into enterprise brand awareness and demand.
League · Competitive Intel
League-level sponsorship activation plus a full competitive analysis of AT&T and T-Mobile sponsorship portfolios across golf, tennis, NFL, motorsports, and soccer — turning the landscape into strategy.
Most marketers talk about AI. I use it daily and have launched it publicly — the operator's view and the campaigner's view at once.
Owned channel strategy for a first-of-its-kind AI agent partnership launch — orchestrating paid social, programmatic, and display against an enterprise audience that is famously hard to move. The result: breakout engagement well above category benchmarks and a measurable lift in brand perception.
Verizon Frontline faced immense pressure from telecom competitors fighting for the first responder market. Through a campaign refresh, helped shape the messaging strategy for the 2025 campaign creative — shifting Frontline's position from provider to partner and emphasizing an unwavering commitment to first responders — to drive brand preference and consideration for Frontline's solutions and support. Under the Frontline umbrella, also led the NASCAR sponsorship activation, developing strategies that drove leads, brand affinity, and recognition across multiple audiences.
Marriott signed on as an official sponsor of Taylor Swift | The Eras Tour — a global tour spanning multiple regions, which meant a seamless digital experience across staggered launch dates matched to the tour schedule and localized languages for every fan, anywhere in the world. Owned campaign delivery end to end: every asset created to spec, launched on time with the correct URL, shipped and trafficked — managing stakeholders across creative, dev, QA, and operations to protect a seamless experience for Bonvoy members. The campaign did two things at once: drove Bonvoy loyalty registrations and amplified one of the biggest musical tours on the planet.
With gas prices running well above normal, ExxonMobil needed its rewards program to work harder — re-engaging current members, activating dormant ones, and winning new registrations while driving loyalty app downloads and usage. Led multi-channel strategy and asset trafficking across programmatic, paid social, search, SEO, SMS, push, and CTV, activating on cultural moments and the consumer day-to-day, with loyalty and commerce partnership integrations across Walmart and AARP.
